Unsure of what to do on Competition vs game day preparation?

Coaching with Confidence: A Playbook for Cheer Coaching by Tracey D. Armstrong is more than a book — it’s your step-by-step blueprint for building a culture of excellence.

Inside, you’ll discover how to: Develop leaders, not just athletes — so your team thrives beyond the mat

Run efficient practices that keep athletes motivated, disciplined, and excited

Boost performance consistently without burning yourself or your team out

Turn chaos into clarity with a repeatable system that builds winning results

Whether you’re just starting out or you’ve been coaching for years, this playbook gives you the competitive edge to take your cheer program from average to exceptional.

Your athletes are waiting for a leader they can believe in.

It’s time to become that coach.

Imagine walking into practice knowing exactly how to lead with confidence, inspire your athletes, and elevate performance to levels you once thought impossible. Most coaches struggle with inconsistent results, lack of structure, and the pressure of delivering winning routines while keeping their team motivated. That ends today.